This project came to me with the purpose to make people aware of when the next six dogs will be coming out.
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I had the privilege to create what props to use and how many for what shot. I determined what angles and lens would be used for what types of shots. A in depth hand guide to use to create consistency for all assets used for Super Target.
Target has profited from the opportunity in gift cards, due in part to its versatility to celebrate any occasion. Gift cards can be seen as a practical gift, or the gift of a thousand possibilities. But one can usually guess the gift card present before it’s opened. Is there a way to better disguise this gift of a thousand possibilities?
Target has also benefited from micro branding accessories used in everyday life; for example, the eco-trendy Target tote bag. While the bag is more popular with women, it is a constant and effortless way for Target to remain top of mind. Is there another opportunity to keep Target branding in everyday life within a larger audience?
The Target Gift Card Wallet is a trendy, fun, creative and functional accessory for both men and women. The idea is to use recycled Target outdoor billboard materials to make a wallet. Inside this Target-branded wallet is a gift card with a scanable tag. The gift card serves the same purpose, but comes with a wallet-holder that is reusable.
Bullet points below will highlight all of the areas that it will compliment:
*Non-gender specific
*Green-friendly, made of recycled material
*Just like the micro branded bags people will like to flash it and inside will be a tag with the location that the billboard was at before in your pocket. Also on that tag will be the scanable code for the money that will be stored in the wallet. Or maybe a gift card can be purchased according to the occasion and put in the wallet.
*The tipping point: two-gifts-in-one. It’s cool to give people a gift card that was delivered in a re-usable package
